Surf Parade Residences
Residential High Rise
Location: Broadbeach, Queensland
Client: Royal Group Australia
Photographer: Brandid & Co
In addition to creating considerable amenity for it's residents and for visitors, the proposed development is intended to provide a readily identifiable and memorable landmark for Broadbeach.
In it's overall shape, massing and composition, the external form of the project has been developed through a considered analysis of the physical form, existing character, climatic conditions and envisaged potential for the site.
Both the tower and its podium base have been considered as 3 dimensional forms in the urban context of the city. The simple podium base with it's horizontal lines and openness allows for cascading landscapes to spill over the podium edge. The ‘rectangular’ plan form of the tower is aligned with the site boundaries, reflecting the site’s shape and respecting the existing spacial geometry of the urban context.
The design intent is to contribute positively to the image, identity and overall quality of the context through achieving a high quality urban environment with appropriately expressive built form and activated and interesting street frontages.